About - BLINK by Radi Lazarova


Radoslava Lazarova is the winner of the most prestigious fashion award in Bulgaria – “Golden Needle 2019” by the Academy of Fashion in the category “Best Young Designer”.

She is a second-generation creator of exciting, romantic and original looks for formal and wedding attire. She grew up in a family of designers and spent many hours in her parents' atelier, the founders of the well-known formal and wedding attire brand “Me and You”, created nearly 30 years ago. After studying fashion in Varna and Sofia, with the inherited talent and experience, Radoslava Lazarova returns to her hometown of Smolyan and creates her own fashion brand BLiNK in the heart of the Rhodopes.

With great care and love for fashion, Radoslava Lazarova and her team strive to create the dream dress for every lady and satisfy even the most exquisite taste. Fashion house BLiNK reflects the characteristic creative style of the talented designer, and her models are preferred by the ladies for important events - weddings, cocktails, birthdays, proms and at any occasion or moment when a woman would want to look unique, captivating and irresistible.

Radoslava Lazarova is convinced that: “Every woman deserves to have a garment that makes her shine - to reflect and emphasize her most feminine and beautiful features.” The style of the young designer is characterized by a feminine look, attention to detail, a lot of manual labour, a variety of silhouettes, fabrics and colours in collaboration with the latest fashion trends. Specific to Radoslava Lazarova's work as a designer are her author's laces designed entirely by herself. They are created with specialized equipment which is unique for Bulgaria at the high-tech headquarters of fashion houses “BLiNK” and “Me and You”.